Lulu offers high-quality print-on-demand services with excellent direct-to-consumer margins, making it ideal for authors selling through their own websites. However, higher production costs and lower royalties on third-party retail platforms make it less competitive than Amazon KDP for mass-market distribution. For a detailed breakdown of the pros and cons, watch this video analysis at YouTube.com. I Tried Selling Books on LuLu Print on Demand and Made
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